A simple, practical guide to improving your local visibility, without guessing what Google wants.

Your Google Business Profile (GBP) is one of the strongest levers you have for showing up in local searches. The businesses that rank well aren’t doing anything magical, they’re just doing the fundamentals consistently.

This checklist gives you a clear, step-by-step look at what Google considers important, what most competitors overlook, and how to strengthen your profile so you can show up more often for the work you want.